Enterprise Mobiity Management is the new Buzzword for 2014

There is a new acronym in the Enterprise Mobility World for 2014, EMM is becoming a common phrase within the Enterprise in 2014. You may ask what is EMM? If you look up Wikipedia they say “Enterprise mobility management (EMM) is the set of people, processes and technology focused on managing the increasing array of mobile devices, wireless networks, and related services to enable broad use of mobile computing in a business context”. In laymen’s term this means how we manage our mobile devices,apps and etc. within our organizations and how we help our mobile workers be supported by IT using tools and platforms. In 2013 the race was on for Mobile Device Management vendors to grab as much marketshare as they could, but with consolidation and a rapidly evolving mobility market, MDM vendors have now become EMM vendors providing a more comprehensive suite of tools to manage Mobility in the enterprise. The 2014 Magic Quadrant for EMM is signaling the growth of the mobility space and taking a larger more comprehensive platform approach to enterprise’s mobile security and mobility.

As enterprises become more “mobile mature” and their mobile polices more complicated and detailed the need for security beyond the hardware quickly become apparent. When traditional MDM is no longer sufficient enough companies will turn to these EMM suites for their security and management needs. It seems that Garnter is defining EMM around 3 main core functions providing uses with number of capabilities. It is the combination of traditional MDM, Mobile Application Management (MAM) and Mobile Content Management (MCM) that provide EMM user the capabilities for:

  • Hardware inventory
  • Application inventory
  • OS configuration management
  • Mobile app deployment, updating and removal
  • Mobile app configuration and policy management
  • Remote view and control for troubleshooting
  • Execute remote actions, such as remote wipe
  • Mobile content management

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Many (~66%) smartphone owners use their personal devices for enterprise-related activities. The cost, security risks and mission critical nature of mobility weighs heavily on the minds of CIOs and the market has responded by developing sophisticated systems designed to reduce the IT labor needed to support broad mobile device use in the enterprise. Such systems are generally referred to as enterprise mobility management.

Andrew Borg of the Aberdeen Group has this to say about enterprise mobility management: “Enterprise Mobility Management (EMM), the comprehensive ‘cradle-to-grave’ approach of managing the full mobility lifecycle, has become a hallmark of top performing organizations.”

In a study done by Kietzmann, J., Plangger, K., Eaton, B., Heilgenberg, K., Pitt, L., Berthon, P. (2013). “Mobility at work” they say we are witnessing a major shift to mobility as the main technological focus of Information Technology (IT) development, as a new network structure and as a facilitator of business activity. Although the uptake of mobile IT in firms has been slow when compared to consumer adoption, mobile IT is moving up the list of important technological concerns for organizations. The study goes onto conclude that the diffusion of a growing variety of mobile technologies fundamentally changes how mobile work- ers communicate and how they coordinate everyday activities with each https://www.acheterviagrafr24.com/vente-viagra/ other and with office-based colleagues and managers.


Because mobile devices are easily lost or stolen, data on those devices is highly vulnerable. When corporate data is accessible via a personal mobile device, organizations suddenly lose a great deal of control over who can access that data. Enterprise mobility management proposes systems to prevent unauthorized access to enterprise applications and/or corporate data on mobile devices. These can include password protection, encryption and/or remote wipe technology, which allows an administrator to delete all data from a misplaced device. With many systems, security policies can be centrally managed and enforced.

While most will agree that enterprise mobility does have its benefits within organizations there is certainly no secret regarding the challenges and headaches that surround the trend as well. The take home from this is that IT departments at big corporate entities need to “Consolidate the number of unique tools and processes for managing a growing number of endpoint devices in the Enterprise”. There is no doubt that this idea of a more comprehensive mobile platform approach is being taken. It is very evident in all of the consolidation we have seen in the past year (IBM/Fiberlink, WMware/AirWatch, Good Technology/Boxtone/Fixmo, etc.).  Despite all of this consolidation and the fact that Gartner has taken the term MDM out of their Magic Quadrant that is not to say that MDM is dead. It’s just a new acronym has taken over that encompasses what Enterprises now need to consider as a whole. Long live EMM..

Founder/President and Chief Mobility Officer