Razer takes on wearable tech market with Razer Nabu

Gaming hardware company Razer has taken an interesting direction by announcing their very own wearable fitness tracker. Better known for their high-end mice and keyboards, Razer showed off the Nabu at this year’s Consumer Electronics Show in Las Vegas. It has since then launched a developer program where one may purchase a Nabu for $49.99 as well as a 500-person beta program this month where chosen beta testers may purchase the device for $1.

The device will contain two screens: the top-facing display will show simple indicators and the bottom-facing, larger LED display will show more detailed information as to what email or call you have just received. The user can also use different gestures to communicate with his/her and even other people’s Nabus. For example, a simple shake of the wrist will dismiss active notifications and a high-five with another Nabu user will signal the devices to exchange contact information or even send each other Facebook friend requests.

razer_nabu13_1020_verge_super_wideWhile toting similar functions to all the other wearables out there on the market, the Razer Nabu is the first device in the industry that I feel is not just a gimmick. Take the Samsung Gear Fit, multiple reviews have stated that it only works with certain Samsung phones and is not customizable at all. The wearable’s display made text very difficult to read and most reviewers felt that Samsung was trying to cram too many functions into the device. It is understandable that Samsung would not want the Gear Fit to work with other phone brands or allow end users to change the intended functionality of the device, as that would go against their brand’s image, but that reluctance is where one of Razer’s biggest strengths lie. Without any ties to large smartphone manufacturers, Razer can create a wearable that is compatible with all devices and since the company has already had an amazing track record of customizability with their gaming hardware, allowing customization to their wearable fits perfectly with the company’s values.

In my opinion, Razer is also the only competitor out there that really cares about its customers. Allowing third-party developers create apps for the Nabu would introduce not only the users, but the company as well, to many possibilities they would not have come up with had they kept all development in-house. Also, Razer is allowing their customers to use the Nabu in the way that best fits their lifestyle. Even though the device is labeled as a wearable fitness tracker, users do not have to use the fitness capabilities at all. With the Utility for Nabu companion app, you can choose which apps to activate and what https://www.viagrasansordonnancefr.com/viagra-en-pharmacie/ activities to log.

As the future of portable tech devices moves slowly towards wearables, I hope that the Razer Nabu can finally show the world that wearables can be used effectively in everyday life. Not only would this promote the development of fitness bands and smart watches, but also push for the acceptance of wearables such as Google Glass.

If you would like to learn more about the Razer Nabu, you may go to their website at http://www.razerzone.com/nabu.

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